Revelation 3:17-19 Because you say, I am rich and increased with goods and have need of nothing, and do not know that you are wretched and miserable and poor and blind and naked, I counsel you to buy from Me gold purified by fire, so that you may be rich; and white clothing, so that you may be clothed, and so that the shame of your nakedness does not appear. And anoint your eyes with eye salve, so that you may see. As many as I love, I rebuke and chasten; therefore be zealous and repent.
Laodicea was known for its Temple dedicated to Asklepios, worshiped as the god of medicine, and associated with a renowned medical school. Most historians believe that the school developed a medicine known as Phrygian power which was used to produce eye salve.
The people of Laodicea prided themselves on their wealth, their extensive textile industry which produced black wool, and their eye salve. The Lord rebuked them exactly according to the details of their prosperity. His rebuke directed toward their wealth: “buy gold refined in the fire” so that they could be spiritually rich...toward their black wool industry: buy "white clothes” for covering their spiritual nakedness...and finally, toward their eye salve: to exchange the healing of physical eyes, for true spiritual vision. It is amazing to discover the historical details of Laodicea's condition in connection with the specificity of God's prophetic words to them.
God's love for the Laodicean church was expressed as a detailed exposure of their sins and a sincere invitation to repentance. He firmly rebuked them according to their true spiritual condition of self-sufficiency, blindness, and pride, and encouraged them in the specific ways they would understand and be able to respond. He encouraged them to return, to be refined, to be spiritually clothed, and to be anointed in a way to truly see. It's clear that He anticipated some genuine repentance, declaring His promise to every overcomer...a place with Him on His throne!
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